Our Story

Ter·ra, noun, Latin for Earth

Inspired by nature, designed by stories.

TERRA is proudly AAPI and woman-owned. Founder, Dianna Allen, began TERRA in 2019 with a desire to bring unique fragrances to the market, inspired by flora found along her travels. Staying true to an artisan approach, all products are delicately handcrafted in-house at our studio in St. Louis, Missouri.
Each fragrance we craft at TERRA embodies an experience – from picnics in Seoul to walks along the Baltic Sea. We invite you to embrace the little moments in daily life from all around. Intentionally formulated to complement a space and never overpower in scent. Safe for you, your home, and your pets.

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